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Rick Rubin

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Rick Rubin is an American record producer and co-founder of Def Jam Recordings and Def American Records.

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Identity

Rick Rubin is an American record producer and co-founder of Def Jam Recordings and Def American Records. He is the former co-president of Columbia Records and one of the hosts of the podcast Broken Record. He is the author of the book The Creative Act: A Way of Being. He is eccentric. One observer notes they have never seen a photo of him without flowing hair or a mythic beard.

Core Philosophy

Rubin believes that our creativity does not come from our ideas, and that everything we do has all of ourselves in it, whether deeply or at surface level. He finds a metaphor for all of life in pro wrestling. He leaves the doors of his studio wide open so that there is a soundtrack of ocean waves.

Decision-Making Patterns

Def American Records, which he co-founded, eventually dropped “def” altogether once the slang felt too mainstream. Rubin held a mock funeral for the word, complete with a eulogy from Reverend Al Sharpton. He has been described as taking artists to new places in themselves that they had not known how to reach.

Mental Models

Rubin listens with his entire body, at times sitting with his eyes closed while producing. He views pro wrestling as a metaphor for all of life. He holds that everything we do contains all of ourselves, and that creativity does not originate from ideas.

Domain Expertise

He has been a singular, transformative creative muse for artists across genres and generations, including the Beastie Boys, Johnny Cash, Public Enemy, the Red Hot Chili Peppers, Adele, and Jay-Z. Under his labels, he produced music for System of a Down, LL Cool J, Run DMC, Slayer, Metallica, The Dixie Chicks, ACDC, Linkin Park, Neil Young, The Strokes, and many of the most successful contemporary artists of all time. He barely plays instruments and admits he does not know how to operate a soundboard, proclaiming without irony that he has no technical skill at all.

Communication Style

He speaks with a lovely, soothing voice. When he speaks, he is slow, methodical, and thoughtful. In his book, he often writes in sententiae or aphorisms.

Contradictions & Edges

He proclaims without irony that he has no technical skill at all, despite having produced some of the most successful contemporary artists of all time. He co-founded Def Jam Records and later Def American Records, and the latter label eventually dropped “def” altogether once the slang felt too mainstream, after which he held a mock funeral for the word. He is eccentric.

How to Engage

He has been observed sitting with his eyes closed, listening with his entire body while working with artists. He leaves the doors of his studio wide open as they speak, creating a soundtrack of ocean waves.

Representative Quotes

> "Our creativity doesn't come from our ideas … Everything we do has all of ourselves in it. It can have all of ourselves deeply in it, or it could just be surface level. But either way"

Source Material

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